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Dieter Rams: As Little Design as Possible by Sophie Lovell

Dieter Rams: As Little Design as Possible Sophie Lovell ebook
Page: 400
ISBN: 9780714849188
Publisher: Phaidon Press, Incorporated
Format: pdf

Sunday, 21 April 2013 at 19:01. Dieter Rams is one of the most influential consumer product designers of all time. Rams was design chief for consumer product giant Braun from 1961 to 1995. Foreword by Jonathan Ive, head of design at Apple Inc. Simple is better than complicated. To me good design means as little design as possible. Phaidon publishes a thorough monograph on Dieter Rams, with a foreword from famed Apple designer, Jonny Ive. His famous list of “10 principles for good design” values design that is simple, harmonious and timeless. €�As Little Design as Possible” displays sketches and photographs of Rams life and work. A comprehensive monograph on prominent designer Dieter Rams. Dieter Rams is one of the most influential product designers of the twentieth century. If there is a god amongst product designers, Dieter Rams is most certainly that figure. Long lasting; Good design is thorough down to the last detail; Good design is environmentally friendly; Good design is as little design as possible. Unobtrusive is better than exciting. Three design books reviewed – Symbol, Dieter Rams: As Little Design As Possible and Where They Create.